Concepting, Art Direction, Illustration, Design, Photography.
A three-part printed guide to a cycle tour in Patagonia.
Designed as a piece to celebrate and illustrate an amazing adventure and also to provide useful information on how to follow the tour and get equipped for the ride. The piece utilises information design and illustration to explore key trip data and to suggest clear tips on how to take a DIY attitude to adventure cycle touring.
Designed as three custom-folded pieces, each can be read separately but fit together as a whole.The first folded is an instructional fold-up that can fit into a jersey pocket or tourer's map reader. It is designed to be read while planning and taken on a ride - with clear info on daily distance, elevation and things to look out for on the road. There are also fun facts and language tips to entertain while crunching through the miles! The second is a guide to a bicycle touring set up, to be used as a helpful tick list without being too prescriptive (knowing that every cyclist will want to customise their own). The third fold out poster is a keepsake to celebrate and illustrate landscapes along the ride. This has been designed so as to be printed and folded from two A3 sheets.