ASOS X DIET COKE
Art Direction, Creative Management, Design
Daily video series Campaign imagery for social and digital media Responsive campaign site
A interactive and personalised digital campaign, Diet Coke partnered with ASOS to produce ‘Treasure Hunk’, a treasure hunt that took users from social media channels, across ASOS.com shopping channels to find hidden clues, content, and chances to win daily prizes.
We created a series of daily video clues across the campaign that lead users to use the ASOS.com search bar to find a page result that showed a personalised image featuring the users name.
“The campaign was popular not only with our Diet Coke audience, but also the influential online fashion fraternity, reaching +2.8m people on social media.”
Video / Stu Meldrum Photography / Gary Didsbury Editorial / Georgina Bacchus Traffic Driver Design & Animation / Joel Menna Development / Shaun Hinchy Production / Kylie Watson Styling / ASOS Team