ASOS X METHOD
Concepting, Art Direction, Creative Management
Lookbook video Documentary video series Campaign imagery Responsive microsite Multi-platform digital and social traffic drivers
In order to deliver a strong association between method laundry detergent and fashion, at ASOS Creates we were commissioned to build a campaign that would raise product awareness and deliver method brand values within a credible and relatable fashion context.
We created an inspirational content platform that provided style advice and practical information via an animated lookbook video, documentary series and engaging fashion imagery.
Editorial / Georgina Bacchus Design / Chris Jarvis Photography & Video / Gary Didsbury Video / Stu meldrum Animation / Kate Moross Studio Styling / Ruby Leonard Production / Kylie Watson, ASOS Team