ASOS X PIZ BUIN
Art Direction and Creative Management
Adaptive micrositeCampaign imageryMulti-platform digital and social traffic drivers
A partnership between ASOS and Piz Buin®, we created bespoke content that reflected three key summer moments for the ASOS audience in order to promote the Piz Buin® range of sun creams and position them as a must-have for summer holiday style. Alongside educational content and an engaging competition we presented three themed fashion edits, integrating Piz Buin® as an essential item for summertime packing.
Photography / Gary DidsburySet Design / Lydia SheriffEditorial / Georgina Bacchus