ASOS X THOMSON
Art Direction and Creative Management
Adaptive microsite 4 X videos Print advertorials Multi-platform digital and social traffic drivers
Building on the success of the award-winning 2015 campaign ASOS Creates partnered with Thomson to create a multi-platform holiday-inspiration destination to fuse fashion and brand influencer-led video travel guides.
Via an adaptive digital platform, digital and social traffic drivers and ASOS print magazine, we delivered coordinated and inspiring content including an interactive map populated with eight hero travel videos. Presented by key influencer talent the films included 4Music’s Maya Jama, The X Factor’s Roman Kemp and MTV’s Becca Dudley. Content was seeded across ASOS global channels and supported by the influencer network. ASOS fashion edits were curated to reflect the trends and culture of all 24 SCENE destinations.
Editorial / Georgina Bacchus Design / Chris Jarvis Photography / Gary Didsbury Illustration / Jiro Bevis Video / Martin Jarett, Joe Boyle Styling / ASOS Team Production / Kylie Watson