ASOS X VANS
Concepting, Art Direction, Creative Management
As a part of their 50 years celebrations, Vans partnered with ASOS to create a narrative film that followed the intertwining journeys of selected skateboarders, artists and musicians as they made their way to the House of Vans. Aimed at shifting perceptions and to show the breadth and versatility of the Vans product the featured influencers were each shown as a representative of a different creative field and styled with unexpected ASOS items. Within the campaign period, the video received 18,792 views, which continues to grow organically.
Talent & Editorial / georgina bacchus Video / Martin JarretPhotography / Gary DidsburyProduction / Laura Howes, Amanda Wilmer, ASOS teamStyling / ASOS team